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NOI Ladies

Get to know us! Here are the profiles of some of the NOI Ladies.

Who are the NOI ladies?

If you want to know more about our lovely NOI ladies, check out the profiles of some of our members below!

Meet the NOI Dream Team!

Paola Garbini, founder, aka The Hustler

Bilingual mum, blogger, communications expert for global management consultancy, allergic to gender inequality. Trying to make a difference for women, one project at a time!

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Lexi Diggins, Happiness & Diversity Champion, aka The Inspirer

A thoughtful passionate problem solver, sleeve roller upper,  ideas generator. Never happier when helping other people find their happy...give me a problem and I'll help you solve it and if I can't solve it, I'll help you see the silver lining instead.

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Jill Weidner, Head of Online Activity, aka Lady Sunshine

A self-proclaimed Anglophile, Jillian does freelance marketing & PR work for a variety of British clients, all from the comfort of her bed. She enjoys dismantling the patriarchy, playing with her cat Bernie, and drinking far too much coffee.

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Nicole Whitelaw, Marketing and Communications Manager, aka The World Traveller

NOI Marketing and Communications Manager, lover of everything to do with travelling, adventure and a total foodie! Passionate about women working together and thriving within the NOI empire!

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Meet some of our incredible NOI ladies!


Vix Anderton, aka Lady Balance

Vix is a multi-potentialite. An entrepreneur, life coach, yoga teacher, and gender consultant, her latest project is building a wellbeing and mental health startup. The Practical Balance is a platform and community to support female founders and freelancers live with balance and purpose by managing their energy, natural rhythms and emotions. 

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Jaya Halepete Iyer, aka The Ninja

Founder of stereotypes-fighting brand Svaha, proud mum of two, lover of all things fashion, adventure, science and social responsibility. World traveller, artist. Read more

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Helene Weiss, aka Lady Freedom

NLP Master Practitioner & Life Coach helping women get out of the rut and hands-on into a life& career that feels vibrant, fulfilling and free. Founder of Helene Weiss Coaching

Saija Mahon, aka Lady Digital

Passionate Entrepreneur, mentor, speaker & author. Loves digital marketing and thrives in event organisation. People person

emilie bellet

Emilie Bellet, aka Lady Smart Money

Entrepreneur, ex-private equity. Passionate about empowering women. French and loving London. Mum. Founder of Vestpod

brenda della casa

Brenda Della Casa, aka Lady Badass

Author, writer and digital strategist who believes in supporting, promoting and honoring badass women

Antonia Eraud, aka Lady Colourful

Therapist, artist and writer. Founder of


lucy hall

Lucy Hall, aka Lady Conscious

Events Professional on a mission to encourage companies to reduce waste,  consume more consciously and support fair trade by purchasing sustainable corporate merchandise (in particular the safari animals made from waste flip flops that she imports from Kenya) Founder of Crafty Nomad

Ebonie Allard, aka Misfit turned Maven

The Entrepreneur Enabler. Coach. Misfit turned Maven. Author. I help Misfit Solopreneurs feel less ARGH & more AHHH! ~ Wake Up. Kick Ass. Be Kind. Repeat.


Juliette Harris, aka The Life Organiser

Life Organiser, Event Planner, Avid Traveller, Adventurer, Diving Instructor, Foodie & mostly curious about life.

Fiona Quinn, aka The Potentialist

Adventurous entrepreneur, action-focused coach and speaker. Recent adventures: #CamTriathlon (Cycle, walk and SUP the river Cam) #CycleGreatBritain (1000 miles up the length of the country, solo and unsupported) #SUPBritain


Jo Cruse, aka The Adventurer

An London-born/Cape Town raised, writer, speaker & adventurer with a passion for enabling women to fulfil their highest potential. Founder of Macro Adventure



Greer Wignall, aka The Fearless

Helping people find balance, meaning, happiness and fulfillment in their life, every day. Founder of



Sarah Wheeler, aka The Intuitive

Former management consultant and accountant turned intuitive coach and angel card reader. Corporate escapee creating a new life following her heart and intuition. Founder of BalanceGrowthHappiness



Meggy Stoyanova, aka Lady Flower

32-year-old Bulgarian, half-raised in Rome. Infinite passion for flowers, cooking and baking, aesthetics lover and beauty addicted.


shari nunes

Shari Nunes, aka The Beauty Artist

Ever since falling in love with cosmetics at 13, Shari has spent her life dedicated to learning about cosmetics. With experience as a makeup artist, a session stylist and even as a cosmetic scientist, Shari has worked and will only work in the cosmetic industry.

rima patel

Rima Patel, aka The Learner

You may put me in whichever boxes your heart desires. Learning and Development team for management consulting firm. Project Manager @TEDxBrixton. Tribe Alumna @escthecity. Blogger

Meg Jackson, aka the Real Life Yogi

Unnaturally inflexible yoga teacher & Founder of Real Life Yoga, a movement to help REAL people bring a little (or a lot) of yoga into their real lives



Lizz Choi, aka Lady Faithful

Passionate about empowering people, faith & a better world for my family


emilie vanpoperinghe

Emilie Vanpoperinghe, aka The Food Waste Fighter

Strong-minded and multi-tasker. Passionate about making a difference. Fighting food waste in London delivering Wonky Veggies with Oddbox


belinda boakye

Belinda Boakye, aka The Creative

Business consultant supporting creative arts organisations and social enterprises to generate income through business modeling and marketing. Founder of Cultural Agency Collective


margot radicati

Margot Radicati, aka The Mind Healer

Italian-turned-Londoner. Founder of YourMind, a platform created with the belief that everyone should have information and tools to look after their mental wellbeing



Estelle Lloyd, aka The Kids' Ally

Entrepreneur, founder of Azoomee, mum of three daughters, chief laundry officer!